_ Creation of a visual identity for a fictional music festival.

White Sands Festival takes place in the White Sands Desert in the United States of America.

The visual identity of the event is totally white, reflecting the desert.

The four elements of the design are: white colour, geometrical black typography, black and white sand dunes pattern, and pictograms.

We imagined all the festival could have: type of communication, goodies, objects present at the festival...

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